Behind the scenes

Once upon a time in Amsterdam, a bunch of artists gathered at the Levi’s® Blue Pop Up Store. While their friends enjoyed drinks, bites, the scenery - an authentic bank vault! - and the creative vibes, the first Levi’s® back pockets were born. The pockets managed to escape from the vault and turned into a rebellious plague that would spread over the Netherlands, infecting numerous renowned and underground artists on its way…